The following research report contains market research, analysis, statistics and business intelligence relating to research on Footwear In Germany.

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ABSTRACT
The following report contains market data, analysis and consumer statistics on the German footwear market. It includes casual shoes, sports shoes and dress shoes consisting of leather, textile, canvas, wood and synthetic parts. This report is a source of sector-specific information regarding the current and future potential for U.S. exports.
Germany remains the largest footwear market in Europe, and after the United States, the second largest footwear market in the world, with a value in 1999 of DM 6.3 billion USD 3.4 billion. The market has undergone a 4.7% decline since 1998 and a 25% downturn since 1992. Unlike other markets, such as apparel, the German footwear market does not show any stabilizing or rising indicators.

Although the market is very receptive to U.S.-made footwear, which is considered fashionable and of high quality, the saturation and price volatility of this "soft"market presents many challenges to U.S. exporters. Moreover, the recent devaluation of the German Mark DM and Euro greatly increased the price of goods imported from the United States. U.S. manufacturers should be aware of the costs associated with exporting, such as custom duties, value-added tax, and sales agent commissions, which have a direct impact on prices of imported footwear and consequently, on their competitiveness.

The harmonization of different national laws and regulations in a single European market is of major interest to the footwear industry. Additionally, the new EU certification requirement, CE-mark, has become mandatory as of June 14, 1998. Footwear imported into the EU market must now be certified under specific guidelines and certification procedures. The CE-mark certification requirement replaces multiple, country-specific certification regulations resulting in one certification for the entire EU market. For a more comprehensive discussion of the CE-mark please see the section entitled, "Market Access."As a result of the introduction of the EURO currency by 2002, market experts expect a convergence in pricing and that it will be difficult to maintain differing pricing regimes in European markets.
A. Market Highlights and Best Prospects

-- Market Data

The tables below are provided by the Federal Footwear Association of Germany Hauptverband der Deutschen Schuhindustrie e.V..

NOTE: From 1997-1999 the DM experienced a 21% exchange rate drop against the dollar. The difference in exchange rates can lead to misleading comparative values. For comparative purposes, refer to DM figures in Table 1.

Table 1: German Shoe Industry
in DM billion
Est.Avg. Est.Avg.
Decline 3% growth in %
1998 1999 2000e 2001-2002
IMPORTS 6.47 6.25 6.06 0.5%
PRODUCTION 2.26 2.19 2.12 EXPORTS 2.13 2.14 2.08
TOTAL MARKET 6.60 6.30 6.10 0.5%

IMPORTS FROM THE U.S. 0.12 0.09 0.09 0.5%

Table 1.1: German Shoe Industry
in USD billion

1998 1999 2000

IMPORTS 3.69 3.38 3.09
PRODUCTION 1.29 1.21 1.09
EXPORTS 1.21 1.19 1.06
TOTAL MARKET 3.77 3.40 3.12
IMPORTS FROM THE U.S. 0.07 0.05 0.04

EXCHANGE RATE
1 USD = DM 1.75 1.85 1.95e
ASSUMED INFLATION RATE
percent 2.0% 1.8% 1.0%e

e = estimated
NOTE: all calculations are based on German currency values.

1999 IMPORT MARKET SHARE Percent for USA and Major Competitors:
Italy: 25.5%; China: 15%; Vietnam: 10.3%; Indonesia: 3.7%; Taiwan: 3.3%; USA: 0.1%.

RECEPTIVITY SCORE 1-5: 3 Despite the high receptivity to U.S.-made products, the recent exchange rate situation presents a challenge with respect to pricing. Therefore, the receptivity score is medium.

-- Market Trends and Best Prospects

New colors and forms have recently brought considerable change to the collections of footwear sold in Germany. Major German manufacturers and sector specialists indicated that several trends would affect the German shoe market in the year 2000.
Children's sandals were quite popular in the summer of 2000. Teen/adult casual and sports footwear with bright summer colors, such as orange or blue, were very much in demand. Clear and metallic colors were also especially popular during this millennium year because of their association with technology. Men's dress leather footwear in classic black or brown with aluminum brushed buckles was widely accepted. Women's dress footwear changed little in 2000, except for the popularity of leather slippers with squared ends. Leather boots were also making a noticeable comeback among 18-27-year-old women.

The table below provides data on the types of shoes imported into Germany for each given year and is useful in the analysis of the various footwear trends and preferences in Germany.

Table 2: Value of Shoes Imported by Type
in DM million USD million
DM change
Shoe type 1998 1999 percent
Shoes w/leather DM 5,568 $3,840 DM 5,235 $2,900 -6.0 Sandals: DM 653.5 $450.7 DM 658.5 $376.3 +0.8
-for men DM 83.2 $57.4 DM 93.3 $53.5 +12.1
-for women DM 486.9 $335.8 DM 468.5 $267.7 -3.8
-for kids DM 83.3 $57.4 DM 96.6 55.2 +16.0
Sport shoes DM 282.3 $194.7 DM 329.7 $188 +20.0
Street shoes DM 4428 $2803 DM 4023 $2100.4 -9.1
-for women DM 2502.9 $1726 DM 2233.6 $1276.3 -10.8
-for men DM 1561.8 $1077 DM 1442.3 $824.1 -7.7
Boots DM 187.6 $129.4 DM 198.3 $113.23 +5.4
-for women DM 112.5 $77.6 DM 147.4 $84.23 +31.0
-for men DM 75.1 $51.8 DM 50.9 $29 -32.2

The above data represent only a small selection of the many types of shoes imported into Germany. In aggregate, footwear imports declined by 4.7% from 1998 to 1999. However, import figures from each of the German states have a high deviation, especially when comparing former East German states with former West German states. For example, the former West German federal states, Hesse, Lower Saxony, and North Rhine-Westphalia, imported 42% more than the three former East German states Saxony, Thuringia, and Saxony-Anhalt. This regional difference is one of many economic discrepancies that exist between the former East and West Germany as the German nation continues to wrestle with the integration of eastern Germany. Adjustment may take decades to complete despite annual transfers from west to east of roughly $100 billion a year. B. Competitive Analysis

-- German Shoe Industry

The local German shoe manufacturing industry is currently suffering from low demand for its comparatively high-priced products. The steady decrease in local production is primarily caused by the comparatively low cost of labor in other countries. While German workers earned an average of DM 22 USD11 per pair of shoes manufactured in 1999, Portuguese workers earned DM 17 USD9, and Indonesian workers DM 12 USD6. German firms find it increasingly difficult to compete with supplier countries whose lower production costs allows them to bring their products to market at much lower prices. Footwear imported from developing countries, such as China and Vietnam, and from southern European countries, such as Italy and Spain, are highly competitive in the German shoe market, as they are worldwide.

As inexpensive labor has allowed a number of Asian nations to take over large shares of the German shoe market, the competitive strainhas forced many German shoe manufacturers out of business or, to move production facilities abroad. While 188 shoe manufacturing operations were registered in Germany in 1993, only 151 existed as of mid-2000, a 20% decrease in the number of German shoe manufacturers. The following data from the German government depicts the decline in the number of registered German footwear manufacturers and employed personnel.

Table 3: Manufacturers and Employees in German Shoe Market

1997 1998 1999 2000until May

MANUFACTURERS 164 161 153 149
EMPLOYEES 18,929 18,577 17,896 17,359
-- Major Suppliers to the German Market

In the mid-1980s the emerging Asian suppliers began to penetrate the German footwear market. Some have meanwhile made very strong inroads into the German market. The following table depicts the market percentage of the top five countries exporting footwear to Germany and the United States' relative standing.

Table 4: Import Market Share
in percent 1998

1.Italy 25.5 2.China 15
3.Vietnam 10.3
4.Indonesia 3.7
5.Taiwan 3.3
.
.
45.USA 0.1

The top five countries supply more than 57% of the German import market. Sports shoes account for 90% of the extremely small percentage of shoes imported directly from the United States.
Major German footwear manufacturers are:

Ara Schuhfabriken AG
Hardt 49
40764 Langenfeld
Tel: 011492173-105-0
Fax: 011492173-105-108

BAMA Werke Curt Baumann
Pfalzgraf-Otto-Strasse 50
74821 Mosbach
Tel: 011496261-801-0
Fax: 011496261-801-290

Elefanten Schuh
Hoffemann Allee 41-51
47533 Kleve
Tel: 011492821-86-0
Fax: 011492821-86-208

Gabor Shoes and Fashion
Marienberger Strasse 31
83024 Rosenheim
Tel: 011498031-801-0
Fax: 011498031-801-275

Garant Schuh AG
Herrn Hegemann Elizabethstrasse 70
40217 Duesseldorf
Tel: 01149211-3386-225
Fax: 01149211-3386-322
E-Mail: RHegemann@garantschuh.de

Heinrich Deichmann-Schuhe GmbH & Co.KG
Boehnertweg 9
45359 Essen
Tel: 01149201-86-76-00
Fax: 01149201-86-76-120
E-mail:info@deichmann.com

Peter Kaiser GmbH
Lembergerstrasse 46
66955 Primasens
Tel: 011496331-71090
Fax: 011496331-710966

Salamander AG
Stammheimer Strasse 10
70806 Kornwestheim
Tel: 011497154-1510
Fax: 011497154-15-2581
www.salamander.de

Sympatex Technologies GmbH
Kasinostrasse 19-21
42103 Wuppertal
Tel: 01149202-32-0
Fax: 01149202-32-2200
C. End-User Analysis

With a population of 82 million, the German consumer market for footwear is the largest in Europe. Germany has seen a long period of disappointing consumer confidence, but the last three years have witnessed a significant upturn. This upturn is shared by other European nations and is attributed to a modest decrease in unemployment, an increase in real income and positive economic and consumer price indicators.

Germany has a low annual per capita expenditure on footwear USD 104 combined with a high personal disposable income USD 22,100. Although Germans spend a lesser portion of their disposable incomes on footwear than other Europeans, trade experts report that Germans buy fewer pairs of shoes but look for, and are willing to pay for, quality.

In DM values, the average price of footwear on the German market decreased by 1.3 percent from 1998 to 1999 table 6. Despite a preference for American-made footwear, consumers in this price-sensitive market demand that high-priced shoes come along with considerable brand-name reputation. The following table reflects recent German footwear market pricing.

Table 6: Average Shoe Price on German Market in DM USD

December 1998 December 1999
Street shoes:
- for women DM 108.00 $74.50 DM 109.90 $62.80
- for men DM 106.10 $73.17 DM 107.90 $62.80
- for kids DM 101.20 $69.80 DM 101.40 $57.94
House slippers DM 108.90 $75.10 DM 109.90 $62.80
Other shoes DM 100.80 $69.50 DM 099.00 $56.57
Overall avg.
Shoe price DM 139.10 $73.03 DM 140.00 $61.02
According to the following table taken from a survey by the German weekly "Der Spiegel,"most German consumers spend on average between DM 100 and DM 200 annually on shoes. It is also interesting to note that older persons 40-64 years spend on average considerably more on footwear than younger persons table 7.

Table 7: Avg. Per Cap. An. Expenditure on Footwear by Age
in percent 1999

14-19 20-29 30-39 40-49 50-64
years years years years years
Up to DM 50 1 2 2 1 1
DM 50-80 13 13 12 8 6
DM 80-100 12 9 11 12 9
DM 100-120 26 27 25 24 23
DM 120-150 7 13 12 12 13
DM 150-200 20 19 21 22 27
DM 200-300 15 12 14 15 16
300 or more 0 2 2 2 4

Shoe brand awareness excluding sports shoes is highest for consumers aged 14-19 and 50-64 table 8. The high brand awareness for sports shoes decreases dramatically as consumers' age, with the highest brand awareness coming from 14-19-year-olds table 9.

Table 8: Brand Awareness for Shoes excl. sports shoes by Age
in percent, 1999

14-19 20-29 30-39 40-49 50-64
years years years years years
Very Important 27 17 12 15 17
Important 29 36 35 36 36
Less important 24 31 28 26 24
Not important 20 17 25 23 23
Table 9: Brand Awareness for Sport Shoes by Age
in percent, 1999

14-19 20-29 30-39 40-49 50-64
years years years years years
Very Important 47 27 15 14 10
Important 25 40 40 38 30
Less important 16 20 25 28 29
Not important 12 13 20 20 32
The most brand-conscious females are 20-29 years old with a monthly household income of DM 3,000 to DM 4,000 USD 1540 to 2050 tables 10 and 11. They spend on average DM 150 to DM 200 USD 77 to 103 per year on footwear table 11.

Table 10: Buying Patterns of FEMALE Customers by Age
in percent, 1999

Shoes Sport shoes
Spend Brand Spend Brand
>DM 200 awareness >DM 150 awareness
Age Per yr. Per yr.

14-17 5 5 11 12
18-19 2 2 5 4 20-29 19 21 28 30
30-39 20 22 21 22
40-49 20 18 17 15
50-59 26 23 14 14
60-64 7 10 3 4
Table 11: Buying Patterns for FEMALE Customers by Monthly Income
in percent, 1999

Monthly Spend Brand Spend Brand
Household >DM 200 awareness >DM 150 awareness
Income Per yr. Per yr.

< DM 2000 5 7 7 7
DM 2000-3000 19 23
18 22
DM 3000-4000 21 28 21
30
DM 4000-5000 22 20
23 20
> DM 5000 33 22
31 21
According to available statistics, the most brand-conscious males are 20-29 years old with a monthly household income of DM 4,000 and higher tables 12 and 13. These are, however, not the largest group of male spenders, spending only between DM 150 and DM 200 per year on footwear. In general, men with the same levels of household income spend considerably more on footwear per year than their female counterparts, with nearly half of all men with a household income of DM 5,000 or more spending upwards of DM 200 per year on footwear table 13.
Table 12: Buying Patterns of MALE Customers by Age
in percent, 1999

Shoes Sport shoes
Spend Brand Spend Brand
>DM 200 awareness >DM 150 awareness
Age Per yr. Per yr.

5 10 10 13 18-19 4 4 8 9
20-29 26 24 36 33
30-39 18 16 21 17
40-49 20 17 15 13
50-59 20 24 9 12
60-64 6 6 1 3
Table 13: Buying Patterns of MALE Customers by Monthly Income
in percent, 1999

Monthly Spend Brand Spend Brand
Household >DM 200 awareness >DM 150 awareness
Income Per yr. Per yr.

< DM 2000 5 5 4 4
DM 2000-3000 10 15 12
15
DM 3000-4000 21 25 22 25
DM 4000-5000 22 27 23 28
> DM 5000 42 28 39 27 D. Market Access

-- EU Requirements and Guidelines

As the single European market becomes a reality, the free movement of goods, people and capital within the EU competitive challenges as well as major opportunities to U.S. exporters. Integration will be accelerated with the introduction of the common currency Euro, beginning January 2002, in 12 of the 15 EU member states.

The German footwear market is regulated by German and European Union EU directives, standards and safety regulations. Not all standards and regulations are mandatory, but compliance greatly enhances a product's marketability.
Advice on EU requirements and compliance certification in the case of a specific product should be sought from the following contact:

The Commercial Service
U.S. Mission to the European Union
40, Boulevard du Regent
1000 Brussels, Belgium
Tel: 011322-508-2222
Fax: 011322-513-1228
Email: csuseu@pophost.eunet.be
Internet: www.useu.be
-- Ban of AZO Color Dyes

In 1996 Germany became the first European country to ban AZO dyes. AZO dyes have since been banned in all EU countries as a result of European directive EEC 76/769. These so-called AZO color dyes which release amines, are prohibited because they are suspected to be carcinogenic. American manufacturers should be prepared to provide written guarantees from their material suppliers to certify that their products are free of AZO dyes. The following is a table of chemical compounds listed by international CAS numbers American Chemical Abstract System, which are covered by the ban.

Table 14:

CAS #:
4-aminodiphenyl
benzidine
4-chlorotoluidine
2-naphthylamine
0-aminoazotoluene
2-amino-4-nitrotoluene
p-chloroaniline
2.4-diaminoanisole
4.4'-diaminodiphenylmethane
3.3-dichlorbenzidine
3.3'-dimethoxybenzidine
3.3'-dimethylbenzidine
3.3'-dimethyl-4.4-diaminodiphenylmethane
p-kresidine
4.4'-methylene-BIS-2-chloraniline
4.4'-oxydianiline
4.4'-thiodianiline
0-toluidine
2.4-toluylenediamine
2.4.5-trimethylaniline
P-aminoazobenzolefrom January 2002
2-methoxyanilinefrom January 2002
2.4-xylidinefrom January 2002
2.6-xylidine from January 2002

For further information regarding the ban of AZO dyes in Germany, please contact:

Bundesverband des Deutschen Textileinzelhandels E.V. BTE
Federal Association of German Textile Retailers
An Lyskirchen 14
50676 Koeln
Tel: 00149921509-0
Fax: 00149921509-10
Contact: Dr. Sigfried Jacob, Manager

-- The CE-Mark

The CE-Mark stems from an EU guideline affecting the production and the design of every product imported into the EU. This mark is an EU-wide certification standard for a variety of products ranging from electronics to footwear. EU Directives state that all new products must have this mark in order to be freely traded on the European market. This mark, comprised of an 0.2 inch high
"CE," appears on each product or its packaging and indicates that the product adheres to EU standards of consumer and health safety. The mark is not one of quality, but rather shows that the product adheres to all European guidelines governing its design and manufacture.
In order to obtain this mark manufacturers outside the EU must prepare a technical file on the product, including declaration of conformity for each applicable directive. Customs personnel will then inspect the product. Upon approval, the CE-Mark may be placed on the imported product.

-- Footwear Pictograms

In addition to the CE-Mark, European footwear requires a specific set of pictograms used to graphically denote the largest constituent of the shoe. A previously defined pictogram is marked on the shoe respective to its make-up. This pictogram is designed as follows:

- a square hatch pattern for synthetic materials - a piece of leather for leather
- a diamond inside a piece of leather for treated leather
- a diamond for miscellaneous materials

In order to apply this logo, the product must contain at least 80% of the appropriate material.
For more information regarding the CE-Mark or footwear pictograms, please contact the U.S. Mission to the EU or, in Germany:

Hauptzollamt Duesseldorf Customs office Dusseldorf
Am Stufstock 1-7
40231 Duesseldorf
Tel: 01149211-2101-0
Fax: 01149211-2101-222
Contact: Ms. Bandosz
-- Distribution Practices

Participation in trade fairs is a highly recommended means to develop and strengthen contacts in the European market. It is also recommended to consider establishing a sales office with warehousing, either in Germany or another European country, in order to meet short-term delivery requirements. An agency arrangement is often a costeffective means to enter the market but under German law, even if the agent's performance is not satisfactory, it can be difficult and costly to terminate the arrangement, in particular, if the agreement is exclusive. A distributorship agreement may be harder to negotiate but under this agreement, the German party will share the commercial risk by buying and selling on his own.

The most common market channels for various types of footwear are depicted in the following table.

Table 15: Recommended German Footwear Market Channels

Product Recommended Distribution Method

Low-Medium priced shoes discounters, department stores Internet

Medium priced shoes and independent retailers
semi-upscale/designer Internet

Children's shoes independent retailers
Internet

Medium priced shoes with mail order companies
high scale distribution department stores
Internet

Upscale/designer shoes shops
Internet

Fashion shoes shops
mail order companies
Internet

U.S. firms will find the German market particularly receptive to American footwear as long as their products remain price-competitive. However, the recent exchange rate drop devaluation of the DM and Euro against the U.S. dollar presents many challenges for pricing of American goods in Germany. Without price proximity German consumers are likely to purchase less expensive products despite their preference for U.S.-made footwear.

To secure a better foothold in the German market, U.S. exporters may consider a joint venture or licensing agreement. U.S. firms interested in finding possible representatives, distributors, joint venture or licensing partners should consider the Gold Key Service through the U.S. Commercial Service. This service can help U.S. exporters assess the market, find contacts and schedule appointments with pre-selected potential business partners in Germany. For more information regarding this service, please contact:

American Consulate General U.S. Commercial Service
Willi-Becker-Allee 10
40227 Duesseldorf
Tel: 01149211-737-767-0
Fax: 01149211-737-767-67
Contact: Ms. Birgit Hesse
E-mail: Birgit.Hesse@mail.doc.gov
-- Payment and Financial Practices

Commissions for sales agents in the footwear industry generally range between 7% and 16%, depending on merchandise price levels, sales volume and customer base. Buying cooperatives play an important role in the distribution of footwear. Large-volume buying results in price discounts, which are then passed on to the retail members. U.S. exporters should quote C.I.F. prices for a German port of entry when making offers to German companies. Producers of brand-name footwear should plan on substantial market penetration costs to achieve the name recognition required to produce high sales and margins.
When selling to a new or small retailer or distributor a letter of credit is usually posted. Sight drafts are often appropriate for larger or well-established firms. Large buyers i.e., department stores, mail-order houses, and buying organizations prefer payment through the use of an open account. In all cases, credit checks through a bank or the Department of Commerce are recommended.

Unlike their European competitors, U.S. exporters face high freight and handling costs. -- Customs Duty and Import Excise Tax

Imports of U.S.-made footwear products are not hindered by any numerical quotas.

Customs duty is levied depending on the Harmonized System HS Code of the product. Below are the three main HS codes of the footwear industry and their respective customs duties.

HS-Code 6402: Shoes with soles and top comprised of rubber or synthetic materials: 17% duty.
HS-Code 6403: Shoes with soles comprised of rubber, synthetic materials, leather or synthetic leather and tops comprised of leather: 5%-8% duty depending upon the value of the product.
HS-Code 6404: Shoes with soles comprised of rubber, synthetic materials, leather or synthetic leather and tops comprised of cloth material: 17% duty.

In addition to customs duty, an import excise tax similar to a value-added-tax VAT is also levied. This tax is currently 16% for all footwear products, which in later stages is passed on to the end-user. This VAT also applies to locally produced goods.

For additional market information or assistance, please contact:

Hauptverband der Deutschen Schuhindustrie e.V.
Main Association of the German Shoe Industry
Contact: Herr Urban
Waldstrasse 44
D-63065 Offenbach
Tel: 01149069-829-741-0
Fax: 01149069-812-810
Internet: www.hds-schuh.de

or

American Consulate General Commercial Service
Willi-Becker-Allee 10
40227 Duesseldorf
Tel: 01149211-737-767-0
Fax: 01149211-737-767-67
Contact: Ms. Birgit Hesse
e-mail:Birgit.Hesse@mail.doc.gov
-- Key Contacts

Bundesverband des Deutschen Schuheinzelhandels e.V.
Federal association of the German shoe retail trade
Salierring 44
50677 Koeln
Tel: 01149221-240-91-07
Fax: 01149221-240-86-70
Contact: Mr.Tubanks

Verband des Hamburger Schuheinzelhandels e.V.
Association of the shoe retail trade of Hamburg
Bei dem Neuen Krahn 2
20457 Hamburg
Tel: 0114940-369-812-12
Fax: 0114940-369-81-222

Deutsches Institut fŸr Wirtschaftsforschung
German Institute for Economic Research
Koenigin-Luise-Strasse 5
14195 Berlin
Tel: 0114930-897-89-0
Fax: 0114930-897-89-200
e-mail: postmaster@diw.de
Contact: Mr.Alfred Heid

Industrie-und Handelkammer Duesseldorf
German Chamber of Commerce and Industry in Duesseldorf
Ernst-Schneider-Platz 1
40212 Duesseldorf
Tel: 01149211-355-70
Fax: 01149211-355-74-01
e-mail: IHKDUS@ihk.duesseldorf.de

Bundesministerium fuer Wirtschaft und Technologie
Federal Ministry of Economics and Technology
Scharnhorststr. 34-37
10115 Berlin
Tel: 0114930-2014-0
Fax: 0114930-2014-7010
e-mail: foerderberatung@bmwi.bund.de
DIN CERTCO
Gesellschaft fŸr Konformitaetsbewertung mbH
Association for the Evaluation of Product Conformity
Burggrafenstrasse 6
10787 Berlin
Tel: 0114930-260121-08
Fax: 0114930-260116-10

European Union Informationsstelle
Information Center of the European Union
Mauerstrasse 69-75
10117 Berlin
Tel: 0114930-224232-78
Fax: 0114930-224235-44
e-mail:eu-infostelle@bmf.bund.de

Statistisches Bundesamt
Federal Statistics Office
Gustav-Stresemann-Ring 11
65189 Wiesbaden
Tel: 011490611-75-1 Fax: 011490611-724000
e-mail: info@statistik-bund.de

Hauptzollamt Duesseldorf
Customs Office Duesseldorf
Am Stufstock 1-7
40231 Duesseldorf
Tel: 01149211-2101-0
Fax: 01149211-2101-222
Contact: Mrs.Bandosz
- Trade Publications -

Schuhmarkt Trends & Mode
Umschau Zeitschriftenverlag
Postfach 11 02 62
60037 Frankfurt am Main
Tel: 0014969-2600-0
Fax: 0014969-2600-666
Internet: www.uzv.de

Schuhkurier
Verlag Otto Sternefeld GmbH
Postfach 11 12 49
40512 Duesseldorf
Tel: 01149211-577-08-0
Fax: 01149211-577-08-12
Email: sternefeld@vva.de

Step
Verlag Otto Sternefeld GmbH
Postfach 11 12 49
40512 Duesseldorf
Tel: 01149211-577-08-0
Fax: 01149211-577-08-12
Email: sternefeld@vva.de
- Major Department Stores -

Karstadt AG
Theodor-Althoff-Strasse 2
45133 Essen
Tel: 01149201-727-1
Fax: 01149201-727-5216

Kaufhof Holding AG
Leonhardt-Tietz-Strasse 1
50676 Koeln
Tel: 01149221-223-0
Fax: 01149221-223-2800
- Trade Fair Opportunities -

Participation in German trade fairs is one of the most costeffective ways of testing the market's receptivity to a product, investigating competitors and of finding customers or potential agents and distributors. German trade fairs, due to their international significance and large attendance numbers, provide an excellent vehicle for introducing new technologies and products and present a gateway to both the markets of the EU and eastern Europe. Unlike most North American trade shows, the typical German fair is much larger, represents virtually the entire industry, and is a highly successful sales point. German trade shows attract heavy attention from worldwide buyers. The following German footwear show is international in scope, giving visitors, buyers and exhibitors alike the foundation needed to start business relations worldwide.
Event GDS Site Duesseldorf
Dates September 14-17, 2000
Organizer Messe Duesseldorf GmbH Postfach 10 10 0640001 DuesseldorfStockumer Kirchstrasse 6140474 Duesseldorf
Tel: 01149211-45-60-01Fax: 01149211-45-60-668E-mail: info@messe-duesseldorf.de
Internet: www.messe-duesseldorf.de

U.S. representative:
Dusseldorf Trade Shows Inc.
150 North Michigan Ave., Suite 2920
Chicago, IL 60601
Tel: (312) 781 5180
Fax: (312) 781 5188
E-mail: info@mdna.com
Internet: www.mdna.com

DISCLAIMER
Information in this report relies on sources including Government Publications, Opinions of industry experts and other public sources. Infomat can accept no responsibility for the accuracy or completeness of such information or for loss or damage caused by any use thereof. All prices subject to change without notice.

$3500 USD
For the 2008 Edition

Published: 2006 August
Market: Womens
Region: Germany
Industry: Apparel
Pages: 45
Delivery: 7-12 Business Days
SKU: infre0000307